Welcome to Playtime!

Posted by Larissa Fontaine, Director, Global Head of Apps Business
Development, Google Play

Almost device platform
is going to be available soon and will come with a Google Play Store filled with
high quality VR apps. Android Apps are now . This makes it easier for users to discover and install great
apps that work directly on the watch.

Enhanced developer tools and programs

We continue to deliver the best tools for developers in the Play Developer
Console to drive user engagement and increase revenue.

Offer new subscription promos

We know how important subscriptions are in helping you monetize and we're
continuing to invest in features to support your subscription business.
Subscriptions are the fastest growing business model on Play, with consumer
spending in subscription apps increasing 10x over the last 3 years. Coming soon,
you'll be able to create an introductory price for new subscribers for a set
period of time. For example, you can offer a subscription for $1 per month for
the first three months before the normal subscription price kicks in. Along with
local/custom pricing and free trials already offered, introductory pricing will
help you acquire more subscribers and grow your subscription business.

Build anticipation with pre-registration

Earlier this year, we started working with select developer to let users
pre-register for major upcoming Android titles, such as Clash Royale
(Supercell), and Candy Crush Jelly Saga (King), which has driven more than 30
million installs so far. With pre-registration, users simply tap the
'pre-register' icon to show their interest. The process automatically sets up an
alert that prompts a user once the app is available. The program is limited at
this time.

Get feedback early with Early Access

In only a few short months, more developers have been leveraging the "Early
Access" open beta program to build a user base, interact with early-adopter
users and get invaluable feedback before an official launch. It has been an
immediate hit! Since the collection became available to all users, open beta
titles have been installed over 4 million times (up from 1 million in September)
and demand is growing. If you are a developer getting ready to launch on Google
Play, you can nominate your app or game to be part of Early Access. Learn more
, as well as industry events like the .

It has been another great year for Google Play thanks to the continued feedback
and support from the developer community.