Iceland is Suing a Supermarket That's Using Its Name

In a case which could puzzle copyright, trademark, and intellectual property offices, Iceland (the country) is not happy with a Britain supermarket chain, which is also called Iceland. From a CNN report:On Friday, Iceland, the country, took legal action against Iceland (the retailer), saying its enforcement of a trademark has prevented local firms from marketing their products using the name. Iceland Foods holds a Europe-wide trademark for the name Iceland, which it has been trading under for 46 years. "Iceland Foods has aggressively pursued and won multiple cases against Icelandic companies which use 'ICELAND' in their representation or as part of their trademark, even in cases when the products and services do not compete," the government said in a statement. The Icelandic government is now asking the European Union Intellectual Property Office to invalidate the trademark.