Advertising Company AppNexus Bans Breitbart News Over Hate Speech

Mark Wilson quotes a report from BetaNews: Right-wing website Breitbart -- the darling of the so-called alt-right movement (which it defines as being "younger people who are anti-globalists, very nationalist [and] terribly anti-establishment") -- has been blocked by a leading ad exchange. The site, home to Milo Yiannopoulos (also known as @Nero and banned from Twitter) will no longer be permitted to sell ad space via AppNexus. The move comes after an audit by AppNexus found that Breitbart was in violation of its policies on hate speech and incitement to violence. AppNexus's spokesperson Joshua Zeitz told the BBC: "We use a number of third-party standards to determine what is and isn't hate speech, and if we detect a pattern of speech that could incite violence or discrimination against a minority group, we determine that to be non-compliant and we simply won't serve ads against it. I'm not going to put the examples out there because I'm not going to engage in a tit-for-tat on what is compliant." Bloomberg, which was the first publication to report on the news, noted that AppNexus' investors included Microsoft, News Corp and Sir Martin Sorrell's WPP.

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