The trend to squeeze every bit of city downtime into an opportunity to place people in front of screen has become a political battle on the left. Francois Ruffin of the French left party, La France Insoumise, recently tabled a French parliamentary amendment to ban video ads above urinals and toilets. It was dubbed the "Pee in Peace" motion. Ruffin said he was horrified when standing at a Paris cafe urinal to be visually "assaulted" by a video advertising Uber, a bank, and the book and tech store Fnac. "Who doesn't enjoy that rare moment of calm: having a piss?" he wrote in the amendment, warning that since 2015, over 2,000 of the screens had "colonised" 1,200 urinals in 25 French towns.
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