Spotify announced Friday that it will suspend political advertising on its platform next year, making it the latest in a series of tech and social media platforms to publicly address how it will handle content targeting voters. The music streaming company said that its decision was made because it does not yet have the means to screen political advertising content.
"At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities," a spokesperson said in a statement to media outlets.
The move by Spotify, which was first reported by AdAge, comes after a wave of backlash against Facebook, which said it would not fact check content in political ads... Twitter also committed to stop accepting political ads in a stance against "forcing highly optimized and targeted political messages on people." And Google has said it will restrict the way political advertisers can target specific audiences.
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