📚 Ad industry asks Google to stay its hand over proposal to kill cookies

The advertising trade groups asked Google to not commit to its moratorium until 'meaningful alternatives' are found. What you need to know Google recently announced its intention to phase out support for third-party cookies in Chrome. Within days, major trade organizations involved in advertisement have come out against the move. They cite the potential loss of revenues for startups that depend on advertising and ask Google to walk back on its plans until alternatives can be found. Google this week announced its plans to develop new web standards that would make third-party cookies 'obsolete'. The Mountain View hopes to do so within two years, at which point it will stop supporting them on its browser, which currently holds a 69% share of the desktop browser market. It's only been two days since Google made its plans public, and it's already meeting stiff resistance from advertisers. Both the American Association of Advertising Agencies (4A's) and Association of National Advert... ...