Watch sessions from the Playtime 2016 events to learn how to succeed on Android & Google Play

Posted by Patricia Correa, Head of Developer Marketing, Google Play



We’re wrapping up our annual global Playtime series of events with a last stop in Tokyo, Japan. This year Google Play hosted events in 10 cities: London, Paris, Berlin, Hong Kong, Singapore, Gurgaon, San Francisco, Sao Paulo, Seoul and Tokyo. We met with app and game developers from around the world to discuss how to build successful businesses on Google Play, share experiences, give feedback, collaborate, and get inspired.

You can now watch some of the best Playtime sessions on our Android Developers YouTube Channel, as listed below. The

Learn how we're helping users discover apps in the right context, creating new
ways to engage with users beyond the install, and powering innovative
experiences on emerging platforms like virtual reality, wearables, and auto.

Develop and launch apps & games

Daydream View is a VR headset and controller by Google that lets people explore
new worlds, or play games that put them at the center of action. Learn how we're
helping users discover apps in the right context and powering new experiences
with Daydream and Tango.

Learn how to create apps and games for emerging markets, which are expected to
drive 80% of global smartphone growth by 2020, by recognizing the key challenges
and designing the right app experiences to overcome them.

At minute 16:41, hear tips from Hugo Obi, co-founder of Nigerian games developer
Maliyo.

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As the app marketplace becomes more competitive, developer success depends on
retaining users in apps they love. Find out which Google tools and features can
help you analyze your users' behaviors, improve engagement and retention in your
app and hear insights from others developers including Lifesum.

Learn about Google's efforts to enable users, around the world, to seamlessly
and safely pay for content. This session provides updates on Google Play billing
and recent enhancements to our subscriptions platform.

Games

Learn how to use Google's latest tools, like Firebase, for benchmarking,
acquiring users and measuring your activities. Also, hear game
developer Seriously share their latest insights and strategies on YouTube
influencer campaigns.

Learn how successful developers keep their games fresh and engaging with Live
Operations. In this talk, the LiveOps expert on Marvel: Contest of Champions
discusses tips about the art and science of running an engaging LiveOps event.

Also check out the tips and

Ensuring that your game is fair is critical to success. Find out how game
developers are achieving this and some ways Google Play can help.

Families

Hear how Cartoon Network leverages their network to cross-promote new titles,
acquire new users and keep them engaged through immersive experiences.

You've spent time and resources getting users to download your apps, but what
happens after the install? Learn how to minimize churn and keep families engaged
with your content long term.

PlayKids has been at the forefront of the subscription business model since
their inception. See how they best serve their subscribers by refreshing their
content, expanding their offerings and investing in new verticals.