When Q4 competition heats up, strong data signals help your Shopping and Performance Max campaigns accurately identify and bid for net-new shoppers.
In this clip from Ads Decoded, recorded live at Google's Rethink Retail event in NYC, Ginny Marvin and Enric Durany, Group Product Manager for Retail Advertiser Experiences, share three ways to set your campaigns up before peak:
Keep data fresh:
Upload and regularly update your Customer Match audiences.
Sharpen detection precision:
Install the new_customer tag to help bidding models accurately identify new shoppers for your business.
Set realistic values:
Use the built-in calculators and UI guidance in Google Ads to assign the right values to those audiences.
#GoogleAds #AdsDecoded #RetailMarketing #PerformanceMax #HolidayMarketing
In this clip from Ads Decoded, recorded live at Google's Rethink Retail event in NYC, Ginny Marvin and Enric Durany, Group Product Manager for Retail Advertiser Experiences, share three ways to set your campaigns up before peak:
Keep data fresh:
Upload and regularly update your Customer Match audiences.
Sharpen detection precision:
Install the new_customer tag to help bidding models accurately identify new shoppers for your business.
Set realistic values:
Use the built-in calculators and UI guidance in Google Ads to assign the right values to those audiences.
#GoogleAds #AdsDecoded #RetailMarketing #PerformanceMax #HolidayMarketing