Inquiry Form to CRM: A Routing Process That Doesn't Drop Leads

A B2B inquiry form that emails a shared inbox is not a lead pipeline. It's a race condition. Two people reply to the same inquiry, or nobody does. The CRM gets a contact with no owner. The form handler times out while the CRM API is restarting and the submission is gone — the customer sees a success message and never hears back. This is a process... Weiterlesen: Inquiry Form to CRM: A Routing Process That Doesn't Drop Leads