YouTube Video
Ten years ago if someone told me.
You can start a software company without writing a single line of code.
I would’ve been pissed off.
When I started Crazy Egg, software meant building everything.
I had to invest millions of dollars to developers and servers.
Months before a single customer paid.
And most of that money went into stuff the customer never sees.
The database. The logins. Basically the plumbing of the product.
But now… the plumbing's already built.
This is what a lot of new software companies do now.
They pick one industry. Lets say, roofers.
They’ll find a system someone else built and and modify it for the way roofers work.
Their leads. Their quotes. Their follow-ups.
And they don't code any of it.
They drag the steps into place, or just type what they want in plain English:
"When a roofer gets a lead, text them back in a minute. No reply? Call tomorrow."
Build it once. Save it as a template. Every new roofer gets a copy in one click.
Then they just put their name and logo on it.
And charge every roofer a monthly fee to use it. This is called White Labelling.
You're not inventing the software.
You're packaging it for one customer.
Just like how restaurants don't grow their own wheat.
But they're still the ones people pay.
If you want to get started with this business model, your safest bet would be to checkout our partner HighLevel.
It’s the best kept secret of most of the “tech founders” out there.
The barrier to building your own tech company has never been lower.
You can start a software company without writing a single line of code.
I would’ve been pissed off.
When I started Crazy Egg, software meant building everything.
I had to invest millions of dollars to developers and servers.
Months before a single customer paid.
And most of that money went into stuff the customer never sees.
The database. The logins. Basically the plumbing of the product.
But now… the plumbing's already built.
This is what a lot of new software companies do now.
They pick one industry. Lets say, roofers.
They’ll find a system someone else built and and modify it for the way roofers work.
Their leads. Their quotes. Their follow-ups.
And they don't code any of it.
They drag the steps into place, or just type what they want in plain English:
"When a roofer gets a lead, text them back in a minute. No reply? Call tomorrow."
Build it once. Save it as a template. Every new roofer gets a copy in one click.
Then they just put their name and logo on it.
And charge every roofer a monthly fee to use it. This is called White Labelling.
You're not inventing the software.
You're packaging it for one customer.
Just like how restaurants don't grow their own wheat.
But they're still the ones people pay.
If you want to get started with this business model, your safest bet would be to checkout our partner HighLevel.
It’s the best kept secret of most of the “tech founders” out there.
The barrier to building your own tech company has never been lower.