Do 404 "Not Found" status codes trigger site wide disasters or haunt your crawl budget? Should you redirect every dead URL straight to your homepage? 👻 ...And the most terrifying question of all: where is Chicken? 🐔
Welcome back to The Non-Canonical Cabinet -- the weird sitcom series where Google Search Developer Advocates Gary Illyes and Cherry Sireetorn Prommawin dig through the vault of chaos to tackle the weirdest, most hyper-specific edge cases of technical SEO asked by the community.
In this episode, they are haunted by the ghost of a missing chicken while trying to explain 404 errors:
👻 The Reality of HTTP 404s: Why 404 "Not Found" status codes are a completely natural part of the web that won't negatively affect your healthy pages on Search.
🧟 Managing your digital graveyard: The "Homepage Redirect". Is it a good idea to redirect all broken links to your homepage?
🤠 The 3-Step Framework: When to let dead URLs pass on peacefully with a 404 or 410 status code (cue: "Let it go") and when to redirect? What else can you do?
🕷️ Debunking the Crawl Budget Myth: Do 404 errors do drain your crawl capacity?
📌 Timestamps:
00:00 – Welcome back to the Cabinet (Where is the chicken?)
01:15 – Search Console 404 panic: Are dead pages really bad?
02:08 – Technical indexing vs. business & user experience impact
03:40 – Redirect all 404s to the homepage? To do or not to do?
04:03 – The 3-Step Framework for managing dead URLs
06:13 – Myth busted: Do 404s drain your crawl budget?
07:11 – Why 500 server errors and 429 limits are the real monsters
08:03 – Recap and Gary's cowboy moment
📚 Learn more: goo.gle/404-errors
🗄️ Have a 404s story to share? Got a spooky technical question haunting you at night? Ask us in the comments and we might pull it from the cabinet in a future episode! Drop a comment below for the Non-Canonical Cabinet!
👻 Next episode: Redirects! 301, 302, 307, 308: Which redirect is the chosen one?
Like. Subscribe. Keep it Canonical.
#GoogleSearch #TechnicalSEO #WebDevelopment #NonCanonicalCabinet #SEO #SearchCentral #404Error
Welcome back to The Non-Canonical Cabinet -- the weird sitcom series where Google Search Developer Advocates Gary Illyes and Cherry Sireetorn Prommawin dig through the vault of chaos to tackle the weirdest, most hyper-specific edge cases of technical SEO asked by the community.
In this episode, they are haunted by the ghost of a missing chicken while trying to explain 404 errors:
👻 The Reality of HTTP 404s: Why 404 "Not Found" status codes are a completely natural part of the web that won't negatively affect your healthy pages on Search.
🧟 Managing your digital graveyard: The "Homepage Redirect". Is it a good idea to redirect all broken links to your homepage?
🤠 The 3-Step Framework: When to let dead URLs pass on peacefully with a 404 or 410 status code (cue: "Let it go") and when to redirect? What else can you do?
🕷️ Debunking the Crawl Budget Myth: Do 404 errors do drain your crawl capacity?
📌 Timestamps:
00:00 – Welcome back to the Cabinet (Where is the chicken?)
01:15 – Search Console 404 panic: Are dead pages really bad?
02:08 – Technical indexing vs. business & user experience impact
03:40 – Redirect all 404s to the homepage? To do or not to do?
04:03 – The 3-Step Framework for managing dead URLs
06:13 – Myth busted: Do 404s drain your crawl budget?
07:11 – Why 500 server errors and 429 limits are the real monsters
08:03 – Recap and Gary's cowboy moment
📚 Learn more: goo.gle/404-errors
🗄️ Have a 404s story to share? Got a spooky technical question haunting you at night? Ask us in the comments and we might pull it from the cabinet in a future episode! Drop a comment below for the Non-Canonical Cabinet!
👻 Next episode: Redirects! 301, 302, 307, 308: Which redirect is the chosen one?
Like. Subscribe. Keep it Canonical.
#GoogleSearch #TechnicalSEO #WebDevelopment #NonCanonicalCabinet #SEO #SearchCentral #404Error