Of your last 100 signups, I'd bet 30–40 came in as @gmail.com. Maybe another 10 as @yahoo.com, @hotmail.com, @icloud.com. Your Segment event fired, your CRM got a new contact record with a name and a city, and then nothing. No company. No title. No way to know if this person runs engineering at a 300-person Series B or is a student experimenting...