To test how Instagram's recommendations work, the nonprofit, working with youth advocacy group Restless Development, had volunteers set up 15 new Instagram profiles. The profiles followed different sets of existing accounts on the social network. Those accounts ranged from reputable health authorities; to wellness, alternative health, and anti-vaccine advocates; to far-right militia groups and people promoting the discredited QAnon conspiracy theory, which Facebook banned in October. Profiles following wellness influencers and vaccine opponents were served up posts with false claims about COVID-19 and more aggressive anti-vaccine content, the researchers found. But the recommendations didn't end there. Those profiles were also "fed election misinformation, identity-based hate, and conspiracy theories," including anti-Semitic content. Profiles that followed QAnon or far-right accounts, in turn, were recommended disinformation about COVID and vaccines -- even if they also followed credible health organizations. The only profiles that were not served up misinformation followed, exclusively, recognized health organizations, including the Centers for Disease Control and Prevention, the World Health Organization and the Gates Foundation. Facebook spokesperson Raki Wane told NPR: "This research is five months out of date and uses an extremely small sample size of just 104 posts. This is in stark contrast to the 12 million pieces of harmful misinformation related to vaccines and COVID-19 we've removed from Facebook and Instagram since the start of the pandemic."
"We're also working on improvements to Instagram Search, to make accounts that discourage vaccines harder to find," Wane said.
The study can be found here (PDF).
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