Posted by Aditya Pathak – Product Manager, Google Play
scans billions of apps daily, and we prevented over $4 billion in fraudulent and abusive transactions in 2022 and 2023 combined. We also continue to invest in innovative features like passwordless risk-based authentication for purchases in Korea that helps prevent fraudulent purchases. This commitment to security builds consumer trust and confidence in Play and the broader Android ecosystem, which ultimately helps all developers succeed.
Unifying a platform for growth and efficiency
We're committed to investing in a seamless and efficient experience for developers on Google Play. Our platform helps you grow your business; here's how:
- Flexible Tax Platform: We're simplifying your tax management by streamlining processes, providing clear guidance, and automating where possible so you can focus on building great apps. For example, in response to recent regulations, we're helping apply lower withholding tax rates to qualifying developers located in India, directly boosting their take-home earnings.
- Streamlined Onboarding: Our flexible onboarding process guides you through various global compliance requirements, ensuring a smooth and efficient start.
- Effortless Accounting: Gain clear insights into your earnings and transactions with our powerful tools and tailored reports, empowering you to make informed business decisions.
- Enhanced User Conversion: We're always finding ways to make it easier for users to subscribe to your service, buy your app or make in-app purchases. For example, we're helping more users store their payment information so they can make purchases with a single tap. We're also adding experimentation features to help you test buy flows and optimize user conversions.
We're dedicated to supporting your growth in an ever-changing regulatory landscape and are constantly working to make Google Play the best platform for developers to thrive. Stay tuned for updates on new features, tools, and resources designed to help you grow your business and navigate the evolving apps and games landscape.
How useful did you find this blog post?
SOCIAL SHARE CARD GENERATOR