On the other hand, you can make an educated guess about the kinds of people who’d be interested in baking Turkish pastries. Think home bakers, foodies, or people who love international cuisine. Look for people hanging out on cooking forums, following cooking content on social media, or reading food blogs. Reaching out to these people multiplies your chances of being recognized, and, even better, appreciated.
✅ So identifying your audience? Definitely a DO
Send a Standard Message to All
Now, you compile the best message about your book, explain why it’s great, highlight all the benefits for customers, and… send it to every single person you can reach. You might think, “Hey, more eyes on my book, right?” But here’s the catch: when you blast the same message to everyone, it comes off as, well… cookie-cutter. People can sense when something’s mass-sent, and it feels like spam.
But here’s the big BUT: nobody likes feeling like they’re just a walking wallet. When people sense they’re being treated as nothing more than a sale, it’s a quick turn-off. Instead, start by sharing a little value upfront—something that shows them the benefit of what you offer without pushing for the sale. For our Turkish pastry cookbook, maybe it’s a quick tip on mastering flaky dough or a recipe for a popular pastry. Give them a taste of what they’d be getting, and let them see the value themselves.
This way, you’re building trust first, proving you’re here to offer something genuinely useful, not just to make a quick buck. People are far more likely to buy from someone who respects them enough to share value first. It’s a simple way to make them curious instead of feeling pressured.
🙅♀️ Nobody likes to be a victim of unexpected aggressive sales. So DON’T
Share What Others Think
Would you buy a book because a salesperson persuaded you, or because ten other people said it’s great? Well, both methods can work, but let’s be real: we’re social animals, and we rely on the opinions of others. If at least a handful of people can share a few words about your product—how it helped them, how cool it is—that can make a huge difference in building credibility.
You might be struggling to get your first feedback, but don’t overlook your closer circle. Your family, friends, and their friends can be fantastic first reviewers. Reach out to them and ask for honest opinions. Encourage them to share their thoughts publicly, whether it’s a quick post on social media or a review on a platform where potential buyers might see it. Their endorsements can provide that social proof that makes others feel confident about giving your product a shot.
After all, people trust recommendations from real users way more than a slick sales pitch. It’s all about showing that others have found value in what you offer.
✅ So go ahead and share what others think—because it’s a solid DO!
Neglect Follow-Ups
Do you reply to all the emails and messages you receive? I used to do so, and I was actually surprised when I found out that not everyone does. Actually, I started to ignore them recently when I started to receive more of them, and a lot of them are far from relevant for me.
People ignore messages not because they are rude. It’s just their right what to do with the received message. And pretty often they just miss some of them or decide to reply later and forget. Life happens, and this is a usual situation. So don’t hesitate to send a kind reminder after some time. A gentle nudge can be the perfect way to reignite interest without being pushy.
🙅♀️ So don’t just sit back and hope for the best—neglecting follow-ups is a definite DON’T if you want to keep the conversation going!
The Final
Even great products need to be marketed properly. Success isn’t about throwing everything out there and hoping it sticks - it’s about building relationships, being genuine, and giving people a reason to care about what you’re offering.
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