How Hosting Providers Can Turn Black Friday Into a Margin Advantage

Every year, like clockwork, Black Friday turns the hosting world into a price war.

Inboxes fill up with banners saying “60% off VPS plans!” and “Biggest Deal of the Year!” The industry goes for it, cutting deeper and deeper into their margins. And for a few days, it works: websites light up, conversions spike, and sales dashboards tell a happy story.