Vietnam Bans Unskippable Ads

Vietnam will begin enforcing new online advertising rules in February 2026 that ban forced video ads longer than five seconds and must allow users to close ads with just one tap. "Furthermore, platforms must provide clear icons and instructions for users to report advertisements that violate the law, and allow them to opt out, turn off, or stop viewing inappropriate ads," reports a local news outlet (translated to English). "These reports must be received and processed promptly, and the results communicated to users as required." From the report: In cases where the entity posting the infringing advertisement cannot be identified or where specialized laws do not have specific regulations, the Ministry of Culture, Sports and Tourism is the focal agency to receive notifications and send requests to block or remove the advertisement to organizations and businesses providing online advertising services in Vietnam.

Advertisers, advertising service providers, and advertising transmission and distribution units are responsible for blocking and removing infringing advertisements within 24 hours of receiving a request from the competent authority. For advertisements that infringe on national security, the blocking and removal must be carried out immediately, no later than 24 hours.

In case of non-compliance, the Ministry of Culture, Sports and Tourism, in coordination with the Ministry of Public Security, will apply technical measures to block infringing advertisements and services and handle the matter according to the law. Telecommunications companies and Internet service providers must also implement technical measures to block access to infringing advertisements within 24 hours of receiving a request.

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