OpenAI Starts Running Ads in ChatGPT

OpenAI has started testing ads inside ChatGPT for logged-in adult users on the Free and Go subscription tiers in the United States, the company said. The Plus, Pro, Business, Enterprise and Education tiers remain ad-free. Ads are matched to users based on conversation topics, past chats, and prior ad interactions, and appear clearly labeled as "sponsored" and visually separated from ChatGPT's organic responses.

OpenAI says the ads do not influence ChatGPT's answers, and advertisers receive only aggregate performance data like view and click counts rather than access to individual conversations. Users under 18 do not see ads, and ads are excluded from sensitive topics such as health, mental health, and politics. Free-tier users can opt out of ads in exchange for fewer daily messages.

Further reading: Anthropic Pledges To Keep Claude Ad-free, Calls AI Conversations a 'Space To Think'.

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