HSBC To Investors: If India Couldn't Build an Enterprise Software Challenger, Neither Can AI

India's IT services giants have spent decades deploying, customizing, and maintaining the world's largest enterprise software platforms, putting hundreds of thousands of engineers in daily contact with the business logic and proprietary architectures of vendors like SAP and Oracle. None of them have built a competing product that gained meaningful traction against the U.S. incumbents, HSBC said in a note to clients, using this history to argue AI-generated code faces the same structural barriers.

The bank's analysts contend that enterprise software competition turns on factors that have little to do with the ability to write code -- sales teams, cross-licensing agreements, patented IP, first-mover lock-in, brand awareness, and go-to-market infrastructure. If a massive, low-cost, domain-expert workforce couldn't crack the market over several decades, HSBC argues, the idea that AI-generated code will do so is, in the words of Nvidia's Jensen Huang that the report approvingly cites, "illogical."

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