Apple’s Next Product Launch Begins in a Few Hours

Apple’s next launch starts today, as the company begins a week of product announcements that will shape its 2026 lineup. CEO Tim Cook signaled the moment earlier, saying there is a big week ahead, with updates set to roll out from Monday, March 2 through Wednesday, March 4. The company already refreshed the AirTag in January, and now attention shifts to a broader hardware push.




https://twitter.com/tim_cook/status/2027020842396475410




According to Apple, selected journalists and creators will attend an Apple Experience event in New York, London, and Shanghai on March 4 at 9 a.m. Eastern Time. Apple plans to give attendees hands-on time with the newly announced products during these in-person sessions.



Apple Could Announce



Reports point to at least five products, including:




A more affordable MacBook, possibly with an A18-series chip



A new iPhone 17e aimed at the mid-range segment



Updated MacBook Air and MacBook Pro models



Refreshed iPad Air and entry-level iPad models



Other potential additions like Mac Studio and Studio Display updates




New MacBook Pro models with M5 Pro and M5 Max chips are also expected, while updates to Apple TV and HomePod mini remain uncertain.



Related: Apple Special Experience Event Week: What to Expect