Three months after launching
What I'm Focused on Next
Improving activation: My biggest learning from talking to users is that people miss features that already exist. Email notifications, spam settings, and the form builder. Users sign up and never find them. Better onboarding fixes this without building anything new.
SEO and content: Formgrid is already showing up in AI search results unprompted. Doubling down on content means more of that passive traffic over time.
Outreach — talking directly to the businesses that need this most. Training institutes, small business owners, anyone collecting applications or inquiries at volume.
Integrations: Google Sheets, webhooks, and Zapier are on the roadmap for users who want to automate what happens after a form is submitted.
What Three Months of Building in Public Taught Me
Real usage beats vanity metrics. 96 signups felt good. 2 paying customers felt real. One customer who says "it's a wonderful product" is worth more than 1,000 signups who never come back.
Talk to your users earlier than you think you should. I waited three months. I should have emailed the first 10 signups on day one.
Build for the users you have, not the users you imagined. I built Formgrid for developers. Half my signups weren't developers. The form builder exists because I finally listened.
The free plan is your best salesperson. Both paying customers converted after heavy free plan usage. They didn't need convincing — they needed capacity.
It took 3 months to get the first paying customer. But I'd rather have 2 customers who genuinely love the product than 200 who signed up for a discount and churned.
Building in public. Onwards.
If you're building something similar or have feedback on Formgrid, drop it in the comments. I read everything.
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Tags: #showdev #webdev #opensource #saas #buildinpublic
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