Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385

This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.

We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.

Why a special segment on Microsoft Ignite announcements?

1. There were a lot of announcements
2. Microsoft is the largest security vendor, in terms of revenue
3. Microsoft and its products are also the biggest and most vulnerable hacking target in the tech industry.

In the enterprise security news,

1. Bitsight, Snyk, and Silverfort announce acquisitions
2. Tanium announces an "autonomous" endpoint security offering
3. We find out how much a smartphone costs when it is manufactured in the US
4. CISA's leadership announces resignations
5. Ransomware is going after old versions of Excel
6. Should vendors be doing more about alert fatigue?
7. The latest cybersecurity reports
8. Using AI to mess with scammers

All that and more, on this episode of Enterprise Security Weekly.

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