JSON-LD for Product Comparisons: How to Win Rich Snippets in Google

If you build product comparison pages and you're not using JSON-LD, you're leaving traffic on the table.

Rich snippets — star ratings, price ranges, review counts displayed directly in Google results — can boost click-through rates by 30% or more. And for comparison pages, structured data is especially powerful because it tells Google exactly what two products are being compared and how.

At — view source on any comparison page to see the full JSON-LD implementation.

Part 4 of our "Building SmartReview" series. Previous: Part 3: The Hidden SEO Goldmine