I typically prefer to blog about technical topics, but the occasional
stupidity in every-day (business) life is simply too hard to resist.
Today I updated the shipping pricing / zones in the ERP system of my
company to predict shipping rates based on weight and destination of
the package.
Deutsche Post, the German Postal system is using their DHL brand for
postal packages. They divide the world into four zones:
Zone 1 (EU)
Zone 2 (Europe outside EU)
Zone 3 (World)
You would assume that "World" encompasses everything that's not part of
the other zones. So far so good. However, I then stumbled about Zone 4 (rest of
world). See for yourself:
So the World according to DHL is a very small group of countries
including Libya and Syria, while countries like Mexico are rest of
world
Quite charming, I wonder which PR, communicatoins or marketing guru came
up with such a disqualifying name. Maybe they should hve called id 3rd
world and 4th world instead? Or even discworld?
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