Most enterprise AI tools sit outside the system of record. They generate code that compliance teams can’t audit and CIOs can’t deploy with confidence. Tribal works the other way: AI agents that operate inside the customer’s existing system of record.
The metadata graph and every generated artifact live in the customer’s own system of record. Every change runs through the customer’s existing governance layer before it ships.
The company closed a $10 million seed round to scale the approach. Team8 led, with DYDX Capital and angel investors from the Salesforce ecosystem joining. The funding goes into expanding to ServiceNow, SAP, NetSuite, and Workday, plus US hiring.
Two early customers describe what changes when AI builds inside the system.
Nir Rehav, CIO of ADAMA, runs Tribal across the company’s operations in 19 countries:
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“With Tribal, we move significantly faster—iterating quickly and deploying to production with confidence. We’re now able to serve users in 19 countries better while streamlining how they work with data across both new and existing markets.”David Kestenberg, Director of IT at Pro-Driven Brand, brought Tribal in to clear years of accumulated tech debt: “Tribal gave us a self-serve platform to standardize how we evaluate and manage growth, so teams can move faster with a shared, trusted view of what matters. It helped us remove tech debt by replacing brittle workarounds with a clean, maintainable setup, and it gave our team a real speed boost — about a 10x faster.”
Tribal customers see backlogs cleared 10x faster and 80% lower maintenance costs.
Under the hood, Tribal’s Metadata Fabric ingests an enterprise system’s full layer in minutes: objects, automations, permissions, dependencies, business rules. AI agents generate against that graph. Every output is tested against the customer’s metadata before it deploys. As Salesforce rolls out Headless 360 and Agentforce, the same layer keeps those agents working inside the customer’s existing governance.
Tribal was founded in 2024 by Yoav Kolodner (ex-VP Engineering at Salesforce), Yakir Daniel (founder of Spot.io, sold to NetApp, and Swordfish, sold to Huawei), and Lior Sidi (ex-AI lead at Wix). The three hit the same wall from different seats: building AI prototypes is easy, shipping governed change inside a live enterprise system is hard.
“The shift to headless enterprise infrastructure is real and accelerating. But infrastructure without organizational context is just plumbing. This $10M lets us go deeper on the product and build the intelligence that will make Enterprise AI tick,” said Yoav Kolodner, CEO of Tribal.”Enterprises are under growing pressure to turn AI from experiments into real, repeatable impact inside their business applications and workflows,” said Ori Barzilay, Partner at Team8. “The Tribal team brings deep and rare experience building on the trusted platforms of global enterprises and is uniquely positioned to help organizations bring AI safely to fulfill core business needs.”
About Tribal
Tribal is an enterprise-native AI platform founded by Salesforce, Wix & Spot.io veterans who spent careers inside the world’s most complex enterprise systems, and got tired of watching AI fail them. Tribal’s context-aware AI agents learn the complete metadata graph of an enterprise system, then build with full organizational context. The result: backlogs cleared 10x faster, 80% lower maintenance costs, and AI-solutions that compliance and IT leaders can trust from day one. For more information, visit https://gotribal.ai/.
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