Enterprises everywhere have been urging employees to adopt AI, with internal leaderboards springing up to show who has used the most AI tokens. Such games can backfire, though, as Amazon recently discovered.
Kirorank, an unofficial leaderboard tracking usage of Amazon’s Kiro AI tool, ranked workers according to their AI activity, but senior managers at Amazon found that employees were creating AI agents to carry out unnecessary tasks in an attempt to boost their scores, a practise known as tokenmaxxing, according to , which had also led to a frenzy of tokenmaxxing.
Token usage is easy to measure; the business benefits of that usage less so. AI vendors are looking for better ways to measure the value of their services, so far with little success. told executives that those who did not use AI would not be at the company for very long. Use AI — but not too much, appears to be the message.
This article first appeared on InfoWorld.
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