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5 Real Company Briefs to Build Your AI Portfolio (Not Another Tutorial Clone)

↗ Quelle (dev.to)
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Every AI Portfolio Looks the Same Right Now



A RAG chatbot.

A sentiment analyser.

A fine-tuned model on Hugging Face.



Hiring managers see hundreds of them every week.



They're not impressed — they've already seen the tutorial you followed.



What they're actually looking for is evidence that you can:




  • Take a vague brief

  • Figure out what to build

  • Scope a v1

  • Ship it

  • Explain every decision you made



That's a completely different skill.



And almost nobody is practising it.






What I Did



Over the past year, I've been applying to and interviewing with AI-native companies.



I kept every take-home assignment, interview brief, and product challenge I received.



Eventually, I turned five of those briefs into open-source portfolio projects that anyone can work through.



Each project is based on a real-world problem from a real company.



There are:




  • No tutorials

  • No step-by-step guides

  • No example solutions



Just:




  • The original brief

  • Evaluation criteria

  • A build-log template

  • A framework for making decisions



The goal isn't to copy a solution.



The goal is to practise thinking like an AI-native builder.






The Repository



GitHub: github.com/ai-native-builder/ai-portfolio-projects






The 5 Real-World Briefs






1. Ember Coach Hire — Self-Serve Booking Product



Ember is a tech-first electric bus company.



Their coach hire bookings are still handled manually.



Your task is to design and build a self-serve booking flow that supports multiple trip types.



What makes it hard



Most candidates focus on the booking form.



They miss two important constraints:




  • Different trip types require different business logic

  • Electric vehicles introduce operational constraints diesel operators don't have



The challenge isn't building forms.



The challenge is understanding the business.



Category: Product / Booking






2. Creative Ops Platform — Workflow Automation



A social media team manages content approvals through spreadsheets and email chains.



Leadership, PR, and legal all review the same content.



But they're reviewing it for completely different reasons.



What makes it hard



There are actually two approval systems hidden inside one workflow.



Legal review is deterministic.



Marketing review is collaborative.



Most candidates merge them together.



Strong builders recognise they're fundamentally different systems.



Category: Automation / Workflow






3. Legal Contract Review Agent



A small in-house legal team reviews a constant stream of low-risk commercial contracts.



Most contracts are 80% boilerplate.



The queue is always longer than the day.



What makes it hard



You must:




  • Source realistic contracts yourself

  • Decide where AI can be trusted

  • Decide where humans must stay involved

  • Build a real evaluation framework



"It looks correct" is not an evaluation.



Category: Agent






4. B2B Outreach Agent — Hospitality



A London hospitality group wants more corporate bookings.



Their outreach process is entirely manual.



Someone:




  1. Finds businesses

  2. Finds contacts

  3. Copies data into a spreadsheet

  4. Writes emails



What makes it hard



This is actually a multi-stage system:




  • Find

  • Enrich

  • Verify

  • Write



Each stage has different tools, risks, and failure modes.



Most candidates swap a company name into a template and call it personalization.



That's not personalization.



Category: Agent / Automation






5. Multi-Agent Orchestration — EdTech



An education platform runs two AI systems:




  • Admissions Agent

  • Career Advisor



Both were built independently.



They don't share context.



A learner asking:




"What programme is right for me and what jobs does it lead to?"




gets bounced between two disconnected systems.



What makes it hard



You must:




  • Design an orchestration layer

  • Build a working prototype

  • Write a strategy memo defending your architecture



The memo is evaluated just as seriously as the code.



Category: Agent / Architecture






What You're Actually Practising



These aren't coding exercises.



They're decision-making exercises.



Every brief teaches the same skill from a different angle.






Discovery First



Understand the business before writing a line of code.






Explicit Scoping



Write down:




  • What you're building

  • What you're not building

  • Why






Build Logs



Document decisions while you're making them.



Not afterwards.






Honest Evaluation



Score yourself against objective criteria before asking for feedback.






What Hiring Managers Actually Want



Hiring managers at AI-native companies are not looking for polished demos.



They're looking for evidence of judgment.



They want to see:




  • How you approach ambiguity

  • How you make trade-offs

  • How you handle constraints

  • How you communicate decisions



A perfect demo can be generated by AI.



A trail of good decisions cannot.






The Framework Behind Every Project



Every brief references PRINCIPLES.md, a set of decision-making principles inspired by Nassim Taleb.






Via Negativa



Remove before you add.






Barbell Strategy



Keep the core stable.



Experiment at the edges.






Skin in the Game



Irreversible actions require explicit approval.






Robustness Over Optimisation



Simple systems that fail gracefully beat clever systems that collapse.



These principles aren't abstract.



Every one maps to a real product or architecture decision inside the projects.






How To Use These Projects




  1. Read PRINCIPLES.md

  2. Pick a brief

  3. Do discovery before touching code

  4. Fill in your build log

  5. Self-score against the criteria

  6. Share your work for feedback



The process matters more than the final output.






One More Thing



Most people build portfolio projects to show they can code.



The builders who get hired at AI-native companies build portfolio projects to show they can think.



The difference becomes obvious within the first five minutes of an interview.






Resources



GitHub: github.com/ai-native-builder/ai-portfolio-projects



Community: r/AINativeBuilder



Job Board: ai-native-builder.com

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