Tim Cook Has One Last ‘Good Morning’ for Apple Fans Before Stepping Down

Apple CEO Tim Cook has shared a lighthearted video ahead of the WWDC 2026 keynote, marking what is widely expected to be his final Apple event before stepping down as CEO on September 1. The video celebrates Cook’s iconic “Good morning” opening line that has become a familiar part of Apple presentations over the years.




https://twitter.com/tim_cook/status/2063973568787226897




The short clip features several well-known personalities, including Rhea Seehorn, Brett Goldstein, Jimmy Fallon, Whoopi Goldberg, country singer Lainey Wilson, and music producer Zedd. Each celebrity delivers their own version of “good morning,” while Cook watches along before jokingly deciding to say it the way he always has.



The video arrives just hours before Apple’s annual Worldwide Developers Conference keynote, where Cook is expected to welcome viewers with his trademark introduction one last time as CEO.



A Memorable Moment for Apple Fans



Cook has opened countless Apple events with the same greeting throughout his leadership, turning the phrase into a recognizable part of the company’s presentations. As a result, the new video serves as a tribute to a tradition that has spanned more than a decade.



John Ternus will take over as Apple CEO on September 1, making WWDC 2026 a significant milestone in Cook’s long tenure leading the company.