Shifting video away from a pure awareness play isn't just a strategy choice. 🎬

Author: Google Ads - Bewertung: 4x - Views:17

For travel leader Intermundial, it fundamentally changed their performance benchmarks. 📈



To capture shifting consumer discovery behavior, they partnered with Google to implement a multi-channel Demand Gen strategy across YouTube, Shorts, and Discover feeds. 🌐📱



The results:



✅ 34% increase in conversions (purchases).



🌍 Scale achieved across complex international markets without sacrificing efficiency.



🎯 A proven blueprint for turning video views into bottom-line action.



For brands navigating a crowded landscape, capturing value requires modern asset foundations that meet consumers where they are browsing, not just where they search. 🔍✨



How is your team evolving its video strategy to capture full-funnel intent this year? Let's discuss below! 👇💬



#GML2026 #EMEA