‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion

Our favourite music, clothes and books used to be markers of individuality – but the algorithm has made us all sheep. Meet the style rebels fighting back

What are you into? What floats your boat? What music, films, clothes, art, books – anything, really – do you actually like? Do you find these questions more difficult to answer than you would have done 10 years ago? How about 20? You do? You’re not alone.

It has become impossible to ignore: personal taste has been seriously debased – if not completely destroyed – by technological advancement. We know the internet has radically altered the way we form our opinions and beliefs. Now we’re waking up to another sobering truth: it has wrecked our capacity to form our own preferences.