Recently, we worked on a website project for an Indonesian specialty coffee brand called Dayati Coffee.
At first glance, it looked like a fairly standard business website project. The goal was simple: create a professional website that could showcase products and help the business reach customers beyond social media.
What we discovered during the project was much more interesting.
The biggest challenge was not design, performance, or even SEO.
It was trust.
The Assumption We Started With
When planning the website, we initially focused on the same elements most businesses ask for:
Homepage
Product catalog
Contact page
About page
The assumption was that visitors would mainly want to browse products and learn about the company.
That assumption turned out to be incomplete.
What Visitors Actually Wanted
As we researched specialty coffee buyers, especially international buyers, we noticed a recurring pattern.
People were asking questions such as:
Where is the coffee grown?
Who produces it?
How is it processed?
Can the origin be verified?
Is the coffee traceable?
These questions appeared repeatedly across coffee marketplaces, importer discussions, and specialty coffee communities.
The product itself was important.
But buyers wanted proof behind the product.
The Traceability Problem
For many coffee businesses, traceability is difficult to communicate.
A product page can describe flavor notes and processing methods, but that does not necessarily build confidence.
Someone buying coffee internationally often wants additional context.
They want to see:
Farms
Farmers
Harvesting processes
Drying processes
Roasting activities
Production environments
Without this information, the business risks looking similar to hundreds of other coffee sellers online.
Why We Added a Dedicated Coffee Origin Section
This observation eventually led us to create a dedicated Coffee Origin section.
Instead of placing origin information across multiple pages, we consolidated it into a dedicated area where visitors could explore:
Coffee growing regions
Farm environments
Production workflows
Processing methods
Coffee stories
The goal was not simply to add more content.
The goal was to make the business more transparent.
You can see the implementation here:
Built by:
https://aksatria.com/
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