HPE Tempts VMware Users, Partners With Year of Free Virtualization Software

An anonymous reader quotes a report from Ars Technica: Hewlett Packard Enterprise's (HPE) new virtualization software promotion will likely pique the interest of end users and resellers who are unhappy with Broadcom's pricing of VMware. During its HPE Discover event in Las Vegas this week, HPE announced that customers could use its "HPE Morpheus Software -- VM Essentials" offering for free for "up to one year," per a press release. HPE's website describes its virtualization platform as a "VMware alternative." It includes a hardware virtual machine (HVM) hypervisor and unified management and lets users "manage VMware ESXi and HVM clusters from one console and migrate when you're ready," HPE's website says. "New VM Essentials customers can receive up to one free year of licenses for VM Essentials, a year of HPE Zerto for $1 to support non-disruptive migration to HPE virtual machines, and 0 percent interest on software through HPE Financial Services," HPE's announcement reads, referring to HPE's group for helping IT teams manage funding.

Free for a year is cheaper than what Broadcom has charged for VMware vSphere since taking over. VMware prices have skyrocketed due to VMware's parent company eliminating perpetual licenses and bundling products into expensive packages. Notably, per its website, HPE recommends charging $600 per CPU socket per year for VM Essentials; Broadcom has controversially shifted vSphere licensing pricing to a per-core basis. "Customers are feeling quite a bit of pain in the change that some of the virtualization companies have put there, specifically Broadcom," Jeremiah Jenson, VP of HPE's North American channel and partner ecosystem, told CRN. The executive claimed that VM Essentials could bring up to 90 percent cost savings compared to VMware while also helping to "eliminate vendor lock-in and simplify hybrid IT."

From March 1 to June 30, HPE has also been offering a free year of VM Essentials via rebate to customers who buy an AMD server and a one-year VM Essentials license. VM Essentials is only available through channel partners, a stark contrast from Broadcom's VMware approach, where the chip giant has drastically reduced the number of resellers that can sell VMware products. HPE's new promotion aims to entice customers to more deeply consider migrating off VMware. [...] HPE also announced that it would give 600 reseller partners who earn the HPE partner program's Private Cloud with Virtualization competency by the end of the year free VM Essentials software licenses for three years. Partners still have to pay support costs, though. The benefit is "a step in the correct direction," said Dean Colpitts, CTO of Canadian managed services provider (MSP) Members IT Group (MITG), which VMware cut from its reseller program after 19 years of partnership a year ago. However, limiting the promotion to 600 partners is "very shortsighted." He believes that HPE should give all of its partners VM Essentials "to facilitate getting [VM Essentials] into customer sites and displacing the competitors."

"They need to fling [VM Essentials] as far and as fast as they possibly [can] to immediately gain traction and draw ISVs to them, which will increase adoption even more," he said.

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