Product Analytics with SQL: Tracking What Actually Matters

Most product teams have the opposite of an analytics problem. They have too many metrics. Page views, session counts, click-through rates, bounce rates — dashboards full of numbers that don't clearly connect to whether the product is actually working.

SQL changes this. When you query your own event data directly, you stop asking "what does the tool show me?" and start asking "what do I actually need to know?" Tools like let you connect your database and embed these charts directly in your app.