Meta Launches $299 Smart Glasses Before Apple Can Enter the Market

Meta has launched its first smart glasses under its own brand, bringing new Adventurer and Fury models at a lower $299 price as it tries to reach more buyers before Apple enters the smart glasses market.



The new price makes both models $80 cheaper than the second-generation Ray-Ban Meta Wayfarer glasses, while the third Starfire model costs $399 and comes through a collaboration with Kylie Jenner.



Meta Smart Glasses Details













Meta designed the new glasses in-house, but EssilorLuxottica, the parent company of Ray-Ban and Oakley, will manufacture them. The company’s logo also appears with Meta’s branding on the glasses and packaging.



The Adventurer has a rectangular Wayfarer-style design and comes in standard and large sizes, while the Fury keeps a similar shape with a thicker frame. The Starfire features a slimmer oval design, a small gemstone near the camera, and a case with a built-in mirror.



The glasses include several comfort changes, including a three-way adjustable nose pad, adjustable temple tips, and hinges that allow the arms to fit wider head shapes.



Specifics include:




Price starts at $299 for Adventurer and Fury



Starfire costs $399 and includes Kylie Jenner voice options



12MP camera with 3K video recording



Five-microphone system for calls and AI commands



Eight-hour battery life



Charging case adds around 40 hours of extra power



Support for prescription lenses from -12 to +2.25



26 color and lens combinations across Adventurer and Fury




AI Features and Apple Competition



Meta is shipping the glasses with its Muse Spark AI model, which improves response quality and expands live translation to 20 languages, including Hindi, Mandarin, Korean, Japanese, and Arabic.



The glasses also add Dynamic Photo, which captures a burst of images and chooses the best shot. Pedestrian turn-by-turn navigation is also coming to Meta’s camera-equipped glasses.



Meta also addressed Apple’s upcoming smart glasses and called the company a serious competitor. Apple is expected to launch its first smart glasses in 2027, with cameras, microphones, and Siri-based AI features.



The Adventurer, Fury, and Starfire smart glasses are available now through Meta and EssilorLuxottica retail partners, including LensCrafters.