I have been building a small Honor of Kings Global site called HOKMeta:
At first, I built it like many game sites: hero pages, counters, tools, and a tier list.
But after working on the site for a while, I removed the tier list as a main page.
The reason is simple: a tier list looks useful, but it does not always match how players actually choose heroes.
A Marco Polo player will still play Marco Polo even if people say he is weak.
A Hou Yi player usually does not search for “is Hou Yi S tier?” first.
They search for things like:
- Hou Yi build
- Hou Yi arcana
- Hou Yi counter
- what to build against tanks
- what to change against assassins
- best build for ranked
That made me rethink the site structure.
Instead of making the tier list the center of the site, I moved the focus toward:
- hero build pages
- counter pages
- item pages
- damage calculator
- build compare
- counter picker
For a small SEO site, this feels more useful too.
A tier list is one page.
Hero builds and matchup questions create many real long-tail pages.
For example, “Hou Yi build 2026” is a clearer search intent than just “Honor of Kings tier list”.
The current direction is:
hero page -> build, arcana, counters, FAQ
counter page -> who beats this hero and why
tool page -> test builds instead of guessing
item page -> understand what the item actually does
It is still early, and the data is still being cleaned up, but this direction feels closer to what players need before a ranked match.
If you build content/tool sites, this was a useful lesson for me:
Do not blindly copy the obvious page type.
Look at what users are really trying to decide.
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