Our free plan costs nothing, caps out at 250 monthly active users, and ships single sign-on, SAML, SCIM provisioning, multi-factor authentication, role-based access control, audit logs, and your own branding on your own domain. That feature list is deliberate. It is roughly the same list our competitors file under "Enterprise," or hide behind a "Contact sales" button, or bill per connection at a hundred-plus dollars a month.
The usual assumption is that this is a loss leader. A bait. Give away the good stuff, get your auth wired into someone's product, then squeeze once they are stuck. It is not that. Giving away every feature is the honest position, and it holds up against a spreadsheet. Here is the math, because the math is the entire argument.
Start with what a feature actually costs to provide. We made this case in . The free tier is the one up top that says $0 and still ships SAML.
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