After spending 2 years building an image compression tool, here's my no-nonsense format guide.

## The Rule

| If it's... | Use... |
|---|---|
| Logo, icon, screenshot | PNG |
| Photo, everyday image | WebP |
| Smallest possible file | AVIF |
| Maximum compatibility | JPEG |

## Why?

PNG — Lossless. Keeps text and sharp edges crisp....