‘The language of Pokémon is universal’: why fans are still catching ‘em all after 30 years

As Pokémon Go celebrates its 10th anniversary, its devoted players explain how the game has created a vibrant intergenerational community spanning the globe

Most Pokémon obsessives count rare, absurdly expensive playing cards or pristine, fully boxed game cartridges that have survived decades in the attic among their most prized possessions. But for Mairead Ralph, her Pokémon-related crown jewel is a bit different. “Technically, it’s my husband!” she says.

The pair first locked eyes amid decks of Pokémon playing cards and Pokéballs at a fan event 16 years ago and the rest is history. Ralph was among hundreds of Pokémon fans who flocked to Shoreditch, east London, on Saturday afternoon for a pop-up celebrating the 10th anniversary of Pokémon Go, the massively successful augmented reality smartphone game that has seen millions of players physically venture to all corners of the earth to catch ’em all in person. In that spirit, the surrounding area was full of Pokéheads wandering the streets, their heads in their phones, seeking to catch exclusive Pokémon that had been released.