WhatsApp is working on AI content labels for Channels, here’s how they work

WhatsApp is working on a new feature that will let channel admins label AI-generated media in their updates, helping them meet new transparency requirements that are taking effect in some countries. The feature is currently under development for Android, and it is expected to arrive on iOS as well because the change is tied to legal disclosure requirements rather than a platform-specific feature.



WABetaInfo spotted the feature in the latest WhatsApp Android beta. The report says admins will be able to add a visible AI content label after posting an update that contains AI-generated images, videos, or other media, making it easier for followers to identify content created or edited with artificial intelligence.




"After sharing an update that contains AI-generated media, the admin can tap and hold the message to open the context menu. Here, there will be a new option called 'Add AI content label'. This action adds a visible label to the message bubble, so followers can immediately see that the media was generated using artificial intelligence."




WhatsApp focuses on AI-generated media instead of text







The new label appears to target media files rather than text. This means channel admins will likely not have to label text written with AI tools, including content created with WhatsApp's Writing Help feature. Instead, the focus remains on images, videos, and other media that are harder for users to identify as AI-generated.



WhatsApp already introduced a paid partnership label for channel updates, and this new AI content label follows a similar approach. After posting an update, admins can open the message menu and add the disclosure label, which also appears to become permanent once applied.




"The obligation to disclose AI-generated content applies regardless of which tool produced it. This means that the label covers any AI tool that admins might use to create content for their channels."




The feature remains under development and is not yet available for beta testers. WhatsApp has also not confirmed when it plans to release the AI content label publicly or whether it will expand beyond countries where AI disclosure is required by law.