Firefox users were choosing Startpage long before today — to the tune of more than a billion searches a year, every one of them required some assembly: an extension, a manual setting, a workaround.
Today, starting with Firefox 154, that choice becomes as easy as head to the drop-down menu, hit ‘select,’ and start searching. . When demand is this clear, our job is to remove the friction.
“More and more of what people use online comes from a handful of very large companies, and search is where that concentration gets felt most directly. Firefox has always been the browser for people who want to make their own decisions about the web, which makes it a natural home for private search. Firefox users already run over a billion Startpage searches a year. Now Startpage is built in for everyone in these markets,” said Stewart Marlborough, President of Startpage.
That’s the pattern we want: people who use Firefox every day tell us what they need, and we ship it.
Search is a choice. Firefox treats it like one.
Most browsers have already decided how you’re going to search. Firefox hasn’t. Pick your search engine, control what happens to your queries, decide who sees data about you, even turn AI on or off. It should always be your call. Not everyone wants the same thing from search, and a browser shouldn’t pretend they do.
Try it out
If you’re in Germany, France, Austria, Switzerland, or the Netherlands, update to appeared first on The Mozilla Blog.
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