The AI skill everyone should have

In this WorkLab podcast clip, Andy Doyle, Kantar's Chief People and Agent Officer, explains why deploying AI isn't the same as adopting it. Most tech organizations can say they've turned it on and put Copilot in the ecosystem—but that's not where adoption happens.

The real gap is skills and fear: people don't know how to experiment, and they're scared to fail or to build an agent. Doyle's takeaway from building agents himself—you're not failing, you're iterating. You just haven't succeeded yet.