How to Tell If Your Search Console Impressions Came From a Human or a Machine

Your Search Console report says a page earned 3,068 impressions on the first page of Google over 90 days. But it earned zero clicks in that same time period. The usual reading is that the page has a click-through-rate problem, so you rewrite the title, tighten the meta description, and wait. That reading is likely wrong, and acting on it wastes...