YesWeHack Customer Story: PUMA, iconic sports brand

PUMA security professionals Kashmar Yves Sugala and Ajay Raghunathan discuss why the global sports brand added Bug Bounty to its security strategy and how its partnership with YesWeHack has evolved over the past three years.

They share their perspective on:

🔎 Why periodic security testing alone was no longer enough
🌍 How crowdsourced security provides continuous coverage and fresh perspectives
🛒 The security challenges facing a global e-commerce business
🤖 How AI is changing both cyber threats and the need for continuous testing
🎯 Why PUMA chose YesWeHack as its Bug Bounty partner

This interview took place in 2026 at a live hacking event at leHACK, in Paris. The event brought together PUMA’s security team, dozens of talented security researchers and YesWeHack experts for 31 hours of intensive testing and in-person collaboration. A record 71 hunters appeared on the leaderboard.

Related info:
About YesWeHack Bug Bounty Programs 👉 https://www.yeswehack.com/product/bug-bounty-program
The final leHACK leaderboard for PUMA’s live hacking event 👉 https://event.yeswehack.com/events/le...
Our recap of the leHACK event 👉 https://www.yeswehack.com/news/puma-live-hacking-event
About YesWeHack live hacking events 👉 https://www.yeswehack.com/product/live-hacking-events

#BugBounty #LiveBugBounty #LiveHackingEvent #EthicalHacking #Cybersecurity