Neil Patel: Testimonials at the Bottom Do Nothing #shorts

Trust signals don't work at the bottom of the page. They work next to the claim that needs them. "Fast turnaround" does nothing on its own. "Delivered in six days on average last quarter" does the work. The claim raises the question. Your proof has to answer it in the same breath, not four scrolls later. Attach a specific number to every specific claim and watch what happens.

#ConversionOptimization #MarketingTips #LandingPages #CRO