OpenAI: Helping a small business go big with ChatGPT

Derek and Larissa Guetter own ATV Big Air Tour – a small business that brings high-octane ATV and motocross shows to events across the country. They’ve been growing their business for 11 years, and now they’re competing with some of the biggest entertainment companies in the US. 

As a team of two, they use ChatGPT to help them with every aspect of their business. ChatGPT creates marketing plans, evaluates partnerships, and runs inventory, as well as helping them with setup on show days. It acts as everything from their sound tech to their mechanic so that they can make sure every show runs smoothly.