Google Search Central: The state of web search engine optimization

Aleyda Solis, SEO Consultant and Founder of Orainti, presents some of the main learnings from the SEO chapter of the Web Almanac 2020. Learn how website SEO practices have changed since 2019 and what the trends were for 2020.

The SEO chapter of the Web Almanac 2020 was authored by Aleyda Solis, Michael King, and Jamie Indigo. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts.

Check out the Web Almanac 2020 → http://goo.gle/webalmanac2020
Is more content better? (SEO Mythbusting video) → https://goo.gle/3rWRcvC

00:00 Introduction
00:27 What is the Web Almanac?
1:18 Crawlability & Indexability
4:10 Content trends
9:25 Structured data
11:49 Page experience
13:39 Recap

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