‘It’s going to make software so much better’: Marc Benioff and Jensen Huang aren’t sold on the ‘SaaSpocalypse’ – AI will take the industry to the next level

2026 has been dominated by claims of a looming ‘SaaSpocalypse’, with AI heralding the doom of software as we know it. Marc Benioff and Jensen Huang aren’t convinced. During the opening day keynote at Dreamforce 2026, the Nvidia and Salesforce CEOs dismissed the prospect of SaaS dying off. Concerns on this front mounted earlier this the year with...