YouTube Video
Scale high-value leads across Google Search and YouTube with proven AI strategies, first-party data strength, and Search Four takeaways from our Rethink ROI 2026 keynote recap.
In this 90-second cutdown, discover how today’s buyers and decision-makers navigate high-consideration journeys, and learn how to put the Search Four into action to drive predictable, profitable revenue:
• Data strength: Complete your lead journey mapping so Google AI optimizes toward real business outcomes, maximize post-lead offline conversion signals in Data Manager, and upgrade to Google tag gateway to capture form submissions.
• Smart Bidding: Align your bidding strategies with true business KPIs rather than raw lead volume, steering Google AI toward high-value customer acquisition.
• AI campaigns: Deploy AI Max for Search alongside Performance Max with custom brand controls, and activate native lead formats (Lead Form Ads, Calls, Message Ads) to scale qualified lead volume.
• Flexible budgets: Set budgets, daily or flighted, that unlock maximum opportunity and capture high-intent demand without capping profitable growth.
Read the full recap and announcements on Accelerate with Google:
https://business.google.com/us/accelerate/rethink-roi
00:00:00 Discovery in the AI era (Brendon Kraham)
00:00:08 Understanding intent in AI Mode (Melissa Poulos)
00:00:28 Reallocating media dollars to YouTube (Nick Fairbairn, Chime)
00:00:52 Increasing search demand and qualified leads on YouTube (Neel Murthy, Rippling)
00:01:12 Rethinking the customer journey to scale Q4 growth (Melissa Poulos)
#Rethink2026
In this 90-second cutdown, discover how today’s buyers and decision-makers navigate high-consideration journeys, and learn how to put the Search Four into action to drive predictable, profitable revenue:
• Data strength: Complete your lead journey mapping so Google AI optimizes toward real business outcomes, maximize post-lead offline conversion signals in Data Manager, and upgrade to Google tag gateway to capture form submissions.
• Smart Bidding: Align your bidding strategies with true business KPIs rather than raw lead volume, steering Google AI toward high-value customer acquisition.
• AI campaigns: Deploy AI Max for Search alongside Performance Max with custom brand controls, and activate native lead formats (Lead Form Ads, Calls, Message Ads) to scale qualified lead volume.
• Flexible budgets: Set budgets, daily or flighted, that unlock maximum opportunity and capture high-intent demand without capping profitable growth.
Read the full recap and announcements on Accelerate with Google:
https://business.google.com/us/accelerate/rethink-roi
00:00:00 Discovery in the AI era (Brendon Kraham)
00:00:08 Understanding intent in AI Mode (Melissa Poulos)
00:00:28 Reallocating media dollars to YouTube (Nick Fairbairn, Chime)
00:00:52 Increasing search demand and qualified leads on YouTube (Neel Murthy, Rippling)
00:01:12 Rethinking the customer journey to scale Q4 growth (Melissa Poulos)
#Rethink2026
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