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At Rethink ROI 2026, we showed you how to win the lead-to-sale journey in the age of AI using Google Search, YouTube, and first-party data.
Today’s super-empowered buyers and decision-makers engage with nearly three times as many touchpoints across high-consideration journeys. Discover how to create, capture, and convert high-intent demand across the customer journey using AI Max for Search, Performance Max, and Demand Gen. Unpack how first-party data strength, journey-aware bidding, and modern causal measurement turn marketing investments into predictable, CFO-ready revenue.
Read the full recap and announcements on Accelerate with Google to win Q4:
https://business.google.com/us/accelerate/rethink-roi
#Rethink2026 #GoogleAds #YouTubeAds #DigitalMarketing #GoogleAI
00:00:00 Winning the lead-to-sale journey in the age of AI (Melissa Poulos)
00:18:22 Discovery in the AI era: Good SEO is good GEO (Brendon Kraham)
00:27:54 Reimagining the lead gen playbook (Christophe Combette)
00:31:13 Your next wave of growth is on YouTube (David Kaul)
00:37:28 Panel: Data is your competitive edge (Alicia Carey with Pat Van Gorder and Dani Brandtjen)
00:53:38 Panel: Building your ROI engine (Imma Calvo with Stuart Winchester, Nick Fairbairn, and Neel Murthy)
01:23:00 Key takeaways: Search Four and YouTube Four (Imma Calvo)
01:25:26 Ads Decoded: How to setup your campaigns to win the lead-to-sale journey in the age of AI (Ginny Marvin, Stephen Chang, and Natalia Böhm)
Today’s super-empowered buyers and decision-makers engage with nearly three times as many touchpoints across high-consideration journeys. Discover how to create, capture, and convert high-intent demand across the customer journey using AI Max for Search, Performance Max, and Demand Gen. Unpack how first-party data strength, journey-aware bidding, and modern causal measurement turn marketing investments into predictable, CFO-ready revenue.
Read the full recap and announcements on Accelerate with Google to win Q4:
https://business.google.com/us/accelerate/rethink-roi
#Rethink2026 #GoogleAds #YouTubeAds #DigitalMarketing #GoogleAI
00:00:00 Winning the lead-to-sale journey in the age of AI (Melissa Poulos)
00:18:22 Discovery in the AI era: Good SEO is good GEO (Brendon Kraham)
00:27:54 Reimagining the lead gen playbook (Christophe Combette)
00:31:13 Your next wave of growth is on YouTube (David Kaul)
00:37:28 Panel: Data is your competitive edge (Alicia Carey with Pat Van Gorder and Dani Brandtjen)
00:53:38 Panel: Building your ROI engine (Imma Calvo with Stuart Winchester, Nick Fairbairn, and Neel Murthy)
01:23:00 Key takeaways: Search Four and YouTube Four (Imma Calvo)
01:25:26 Ads Decoded: How to setup your campaigns to win the lead-to-sale journey in the age of AI (Ginny Marvin, Stephen Chang, and Natalia Böhm)
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