Google Ads is giving advertisers more control over where Search campaign budgets can flow, while also challenging a long-held assumption about Smart Bidding: changing a target by more than 20% does not automatically reset learning in a steady-state campaign. The clarification, discussed by Google Ads product manager Tal Akabas and summarized by... Weiterlesen: Google Ads Channel Controls Change the BFCM Planning Playbook
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Google Ads Channel Controls Change the BFCM Planning Playbook
Google Ads is giving advertisers more control over where Search campaign budgets can flow, while also challenging a long-held assumption about Smart Bidding:…
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